Outback Steakhouse – “Outback Originals” Campaign

Marketing Campaign Spec Work for Outback Steakhouse. Starboard Value Activist Investor was interested in a marketing campaign to give back the “original buzz” to their investment in Outback Steakhouse.

• Developed the strategy of the promotion of bringing back original recipes, portions and prices through a “Buy One at Regular Price, Get Another at 1998 price.”

• Designed the logo branding of the campaign “Outback Originals.” Created the video storyboards to launch the campaign on Youtube and broadcast.

• Produced marketing materials such as online banners, homepage, billboards, app announcement, etc.

Ozz Chef – Social Media Management

Social Media Photography, Graphics, Management and Food Influencer Coordination for Ozz Chef, a Turkish Restaurant in the heart of Brickell.

• Negotiated and hired Instagram and Tik Tok Influencers to promote certain dishes.

• Shot original photography and video for social media content.

• Designed the Ozz Chef website with dynamic links to delivery apps.

• Managed social media calendar and reputation management across platforms.

Gencom – Website, Email Newsletter and Social Media Design / Development

Provided digital marketing services for U.S.-based investment firm, Gencom. This included their website design / development, email newsletters, and social media graphic templates.

• Designed graphic templates for Gencom social media channels inline with the visual identity of their website.

• Created beautiful landing pages within their website for new Gencom property investments.

• Designed an eye-catching newsletter template inline with their visual identity for Gencom email marketing.

• Managed website maintenance, bugs, errors and updates as needed.

City National Bank – Social Media Content Creation

Social Media Graphic Design for City National Bank, inline with their new brand redesign.

• Studied City National Bank’s brand guidelines to be able to replicate content inline with their visual identity.

• Produced a total of five social media graphics using copy and captions provided to us by their team.

• Maintained the integrity of City National Bank’s branding and visual identity to the highest standard of the client.

• Explored different photography options that would best aline with their brand to be used in the designs.

ZOI Restaurant & Lounge – Social Media Videos

Instagram Video Reel Series Creation for ZOI Restaurant & Lounge.

• Traveled to the restaurant to explore what makes ZOI unique and shoot original video footage for reel creation.

• Handled the post production and editing of videos for the IG Reels Series.

• Created invigorating captions for the IG posts and posted the final videos on IG.

• Tremendous organic results came from the reels, including a total of over 7k plays, 13 hrs watch time and 272 likes.

LGP Law Group – LinkedIn Marketing

Digital Content Creation and Management for LGP Law’s (Liebler, Gonzalez & Portuondo) LinkedIn Business Page. 

• Developed and designed the visual identity for LGP’s LinkedIn content posts.

• Created a strategy to produce the best type of content for successful brand representation, storytelling and reach. 

• Content strategy included LGP victory / events news, attorney video spotlights, and motion graphic videos.

• Developed digital marketing flyers for LGP Recruiting efforts.

The Happy Customer Channel Podcast

Creation of “The Happy Customer Channel” from the ground up. This podcast focuses on business, customer service and the amazing stories of entrepreneurs and professionals. It is currently published on all major podcast platforms and YouTube.

• Developed the name, logo and visual identity of the podcast.

• Filmed and recorded the episodes from our self built Buena Vista podcast studio and offsite as well.

• Produced a total of 23 Video / Audio episodes and counting.

• Created and managed social media channels including YouTube, Instagram, Facebook and TikTok.