THE CHALLENGE

The Inktel brand, before Buena Vista Creative was tasked to give it fresh energy, was a bit stale, corporate B2B brand filled with dark colors and stock photography. Buena Vista Creative took the initiative of redesigning the entire site to be a colorful, inviting, fun, yet professional experience to its viewers, while accomplishing its business purpose; to attract more business for Inktel as well as new hires to join the team.

THE PROCESS

Buena Vista Creative put on their creative strategy and thinking hats to bring this new brand to life. We setup a photoshoot to acquire new colorful and attractive photography for the site, we redesigned the navigation and layout of the site to include a dynamic user experience showing off Inktel’s vibrant culture through videos and social media, as well as the business such as the company’s UVP, technology approach, case studies and more.

THE STRATEGY

• Original photography and video
• Custom built css jquery animations
• Core set of SEO optimized copy including copy headlines and paragraphs that articulate simply and in detail respectively the Inktel brand
• Overall use of modern design throughout the site that is clean, balanced and colorful
• Contact form buttons strategically placed throughout the site to acquire new leads

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