Apollo Bank is a community bank with 5 locations in South Florida with its main office in the Brickell section of Miami. The bank’s leadership and staff pride themselves on personalized service for their clients in order to build relationships that last. Part of beginning the relationship on a strong footing is the idea of giving a gift box for new clients, employees or other stakeholders in Apollo Bank’s community.
Apollo Bank came to Buena Vista for ideas for the gift box and asked to customize its content to Apollo Bank’s brand and messaging. Even the box itself should be fun to open and dive into.
The challenge was to create swag that is actually used and appreciated by the recipients. Also, the colors of black and white may be lost or unexciting if treated conventionally.
The contents of a t-shirt, umbrella, pens, water bottle, Nike hat, sanitizer, and lanyard were all designed with Apollo Bank’s signature look of crisp black and clean white with the t-shirt encompassing Apollo Bank’s tagline of “Let’s Launch Something New.”
Apollo Bank’s staff, clients, and box recipients delighted at the gift box’s content and helped establish Apollo Bank as truly a bank vested in the community.