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    “Add Passion” Website Redesign Inktel.com

    CASE REVIEW

    Complete website redesign and development of Inktel Contact Center Solutions. Inktel is a leading business process outsourcer specializing in creating personalized call center solutions for Fortune 500 companies and has call center offices around the world including Miami, Indianapolis, and Colombia.

    CASE TIMELINE

    November 2021 – March 2022

    THE CHALLENGE

    The Inktel brand, before Buena Vista Creative was tasked to give it fresh energy, was a bit stale, corporate B2B brand filled with dark colors and stock photography. Buena Vista Creative took the initiative of redesigning the entire site to be a colorful, inviting, fun, yet professional experience to its viewers, while accomplishing its business purpose; to attract more business for Inktel as well as new hires to join the team.

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    THE PROCESS

    Buena Vista Creative put on their creative strategy and thinking hats to bring this new brand to life. We setup a photoshoot to acquire new colorful and attractive photography for the site, we redesigned the navigation and layout of the site to include a dynamic user experience showing off Inktel’s vibrant culture through videos and social media, as well as the business such as the company’s UVP, technology approach, case studies and more.

    THE STRATEGY

    • Original photography and video
    • Custom built css jquery animations
    • Core set of SEO optimized copy including copy headlines and paragraphs that articulate simply and in detail respectively the Inktel brand
    • Overall use of modern design throughout the site that is clean, balanced and colorful
    • Contact form buttons strategically placed throughout the site to acquire new leads
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    THE RESULTS

    A bright, colorful and inspiring website that combines work culture, an ethic of striving for the best and enjoying what you do. An increase of traffic by 37%, with the added feature of online leads that averages 4-5 a month for the Inktel Business Development team.