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    3 Design Tips for Great Marketing

    Here are 3 design tips for creating great marketing communication materials like flyers, posters, social media graphics, websites, digital advertisement banners, etc. These tips can be applied at any level, whether you’re a marketing and design student or a professional working in a marketing agency, advertising firm or creative design studio!

    Tip #1: Communicate with Clarity

    It’s easy to get caught up in “how cool or pretty” your design looks, that we end up losing the message that we’re trying to communicate. Remember, communicating the right message is the most important goal when designing. When starting a design ask yourself, “What am I communicating?” Maybe it’s a flyer you’re creating for an event and you’re communicating the location, date/time, and details. Or a social media graphic for a new product release and you’re communicating the details. Yes, aesthetic is important, but successfully communicating the message always takes priority. Good communication design is being clear, straight to the point, presenting all of the necessary information, and then worrying about how it looks. And remember to spellcheck lol.

    Tip #2: Keep Things as Simple as Possible

    This relates to the first tip as we tend to overcomplicate things when designing. Keep things as simple as possible, and don’t overload your canvas with unnecessary text, pictures, and other elements. This can be distracting to the message you are trying to communicate. Yes, there are times when your client is asking to include a million and one things in the design, but even so, do your best to keep things as simple as possible. Here’s two helpful quotes to keep in mind by a couple creative geniuses… “Simplicity is the ultimate sophistication.” – Leonardo da Vinci, and “Less is more.” – Ludwig Mies van der Rohe. Your design should be easy to understand, straight to the point and uncomplicated.

    Tip #3: Negative Space Matters

    What is Negative Space? Negative Space (sometimes called “white space”) is the empty area/space around the elements in your design. A lot of times we don’t pay attention to the negative space as we’re designing and this can lead to things feeling busy and unbalanced. As you position your text, images and other elements, pay attention to the surrounding negative space, and make sure you give some space around each element. Try not to cramp your elements too close to each other nor to the edges of your canvas. You can also create a guide on all four sides of the canvas to keep your elements within, so you don’t get too close to the canvas edges. Giving your elements room to “breathe” helps your design look more sophisticated, professional, and satisfying to the viewer’s eye.

    Like anything in life, it takes practice, patience and time to become a good designer. Keep practicing and applying these tips to your work, be patient with yourself as your encounter obstacles, and over time your design skills will improve and you’ll become a better designer. Quick recap – “Communicate with Clarity”, “Keep Things as Simple as Possible”, and “Negative Space Matters.” We hope these 3 tips add value to your marketing and creative design skills, process and career! Stay tuned for more Marketing, Design and Creative Content where we’ll discuss current design trends, marketing trends, how to increase revenue with marketing, and more valuable marketing ideas.